01 / Product problem
A good reader experience is invisible if search and social crawlers receive an empty shell.
The website needed to make stories discoverable, let visitors read a free preview, and provide a clear path into the native application.
Each story, genre, and tag also needed a stable URL with meaningful HTML, canonical metadata, Open Graph data, structured JSON-LD, and sitemap coverage.
02 / Contribution
My strongest contribution was the React product experience.
I worked on landing and discovery interfaces, responsive story and chapter reading flows, loading and error states, navigation, reading progress, paywall behavior, and the mobile-app handoff.
I also contributed to AI-assisted build scripts for prerendering and deployment. I describe that exposure honestly rather than presenting myself as a senior SEO or AWS specialist.
03 / Delivery approach
The build artifact carried both the interactive product and its discovery surface.
A production build fetched the catalog and generated route-specific HTML, canonical and social metadata, JSON-LD, robots instructions, and a sitemap. Static output was delivered through S3 and CloudFront with clean URL rewriting.
The important lesson was that SEO is a delivery concern, not just a collection of meta tags added inside a React component.
04 / Evidence boundary
Public product evidence supports the story without exposing the private environment.
I no longer have access to company analytics, so I do not claim ranking, traffic, install, or conversion improvements. I also do not publish the repository, AWS identifiers, credentials, unpublished content, or internal API data.
The screenshots in this case study are approved public product views. They show the live acquisition and reading journey without exposing administration tools, credentials, private infrastructure, or internal API data.
